Hearthy Foods Superfood Mixes
Packaging & Creative Direction
packaging design, branding, & creative direction
Softwares Used: illustrator & photoshopFor the launch of Hearthy Foods’ Pumpkin, Brownie, and Cookie Superfood Mixes, I led the creative development across packaging, photography, and digital marketing. This project was rooted in the challenge of transforming everyday baking into a joyful, visually rich experience that inspires health-conscious indulgence.
I designed the packaging to radiate warmth and playfulness—using an uplifting color palette, friendly typography, and dynamic illustrations to reflect the brand’s vibrant spirit and wellness-focused values. Each element was carefully crafted to capture attention on shelves and evoke the simple pleasures of baking at home.
Beyond the packaging, I directed the visual storytelling across product photography and digital content creation. From overseeing the art direction of the photoshoot to designing social media assets for Instagram and web, I ensured every touchpoint communicated the brand’s essence: flavorful, nourishing, and fun. The result was a cohesive and compelling campaign that positioned Hearthy Foods as a standout in the natural foods space.
the designs
The packaging design for Hearthy Foods’ superfood baking mixes was crafted to evoke joy, warmth, and a sense of wholesome indulgence. A vibrant color palette, playful typography, and cheerful illustrations were thoughtfully chosen to reflect the uplifting experience of baking at home. Designed to stand out on shelves and resonate emotionally with customers, the packaging invites consumers into a feel-good journey, one that fills kitchens with happiness and delivers nourishing treats with a touch of delight.
creative direction
As Creative Director, I led the end-to-end production of visual assets for the launch of Hearthy Foods' three superfood baking mixes, Pumpkin, Brownie, and Cookie. From concept development to final delivery, I guided a cohesive creative vision across social media and website materials, ensuring every asset told a compelling, on-brand story. By collaborating with photographers, stylists, and designers, I curated a visually rich collection of imagery, video, and graphics that highlighted the products' flavor, joy, and nutritional value. The result was a vibrant, engaging brand experience that elevated Hearthy Foods’ presence across digital channels and drove excitement around the new product line.
